Deep End

DEEP END

Branding identity for a fictional band only going off a provided raw photo. I immediately knew that the sound for this band was going to be ethereal but still rock. I envision this band making shoegaze rock following in the footsteps of The Jesus and Mary Chain, My Bloody Valentine, and Slowdive. For their debut self-titled album I wanted the visuals to give the audience a feel for their sound but also still get their faces out there to establish themselves. To help grab people’s attention, I gave the logo a big, bold presence. Maybe one day I’ll even experiment with recording some songs with my modest guitar skills.

Raw photo