Creative Brief

n addition to being a designer, I am a hobby/amateur ceramicist in my spare time and after an onslaught of requests and prodding from loved ones, I relented and created personal branding (every designers absolute favorite thing to do) and give my side hustle some official life. My main focus was to brand myself as a potter, not necessarily the pots I make. This allows me freedom to experiment and change styles without breaking customer expectations. In an already much oversaturated market, one of the most important things that lead the design process was

In an already much oversaturated market, one of the most important things at the core of the design process was balancing market differentiation with instant brand recognition. It also needed to communicate my values as a ceramic artist. I ultimately arrived on this idea of lines/layers.

These lines are present in nearly every stage of making ceramics by hand. The clay forms layers as it’s wedged, throw lines are made during the process of ‘throwing’ a piece on the potters wheel, even glazing has it’s own part to play in layering. I intentionally leave throw lines, trimming lines, or use lines in my glazing to show off the raw clay underneath. I view these imperfections as evidence of human craftsmanship, as an almost physical story of the pots journey in the same vain like how the physical groves of a vinyl record produce a sound. Physical groves in the pot connect the artist to the audience because unlike many art forms, touching and picking up is encouraged if not the very function of the piece itself.