Client: NLF

Role: Designer

Creative Brief: Create YouTube thumbnail templates for the Super Bowl to be used across all content on the channel. Subscriber growth, engagement, and driving views are main goals. Must adhere to NFL brand guidelines and have strong, immediate NFL brand recognition in an effort to combat and stand above fan uploads. The NFL was just beginning to establish a presence on YouTube so continuing to drive growth and establishing YouTube as a place fans can go for highlights was paramount.

Result: Designed YouTube thumbnails templates for game recaps, player highlights, and can’t miss plays for the NFL’s official YouTube channel. I combined the NFL branding with each Super Bowl’s unique branding while still keeping YouTube thumbnail best practices in mind.